Insights Into Name Reasearch - How to Create a Name That Sells the Product
Name research is simply finding the best brand name for a specific product. At a speaking engagement for the International Trademark Association's Strategy Forum in New York, John Hoeppner, President of NameQuest, Inc., explained the overall objective of name research to an audience of trademark attorneys this way: "The goal of effective name research is to choose a product name that reflects and fits the customer's needs so precisely that the name sells the product."

Why You Should Work Internet Corporate Branding Into Your Marketing Plan
Are you in the process of learning how to make your online business as successful and as profitable as it could possibly be? If so, you are likely looking for ways to market your business to the general public, namely internet users. When it comes to developing an internet marketing plan, you will find that there are a number of important factors that need to be taken into consideration and a number of steps that need to be taken. Since internet marketing encompasses quite a bit, it may be a good idea to take it one step at a time. For starters, you may want to focus on internet corporate branding.

Tracking Brand ROI
Brand ROI or Return on Investment is a measure of how much a company is able to profit from the use of a brand when marketing its products or services A brand can be a name, design, term, or symbol that is a label of ownership

Cyveillance Announces Brand Intelligence Service to Broaden Scope of Brand Protection Solution
New Service Adds Strategic Capabilities to Create the Industry's Most Holistic Brand Protection Service

New Brand Blog Launched by Molecule Brand Consultants
Molecule Brand Consultants launches Thoughts on Brand, a brand blog that complements the company website.

Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind.

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas.

Brand DNA: How to shoe brand into a new source of power - Shoes prices, brands, DNA-footwear industry
On the brand started, first of all depends on whether they have launched a brand strength, the source of strength as the brand DNA, simply the brand of origin, it also contains its own innate inheritance and nurture.

The 5 Dimensions of Brand Definition in Strategic Brand Planning
Many companies start from humble beginnings and grow organically without any solid plans for brand development As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand

Corporate Internet Branding — Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P.

LG Electronics Launches Global Brand Campaign Based on New Brand Identity
LG Electronics(LG), a global leader and technology innovator in consumer electronics, launched a new creative brand campaign featuring LG's brand identity of "stylish design and smart technology, in products that fit consumer's lives."

Investors Trust Unites under Global Brand Name : Change Aims to Improve Brand Recognition and Integration
Investors Trust Assurance SPC, a global insurance company providing quality offshore wealth management solutions to international investors, today announced the integration of its companies under the worldwide brand, Investors Trust. The company, formerly doing business as American International Assurance, SPC (also known as American International Investors Trust or AIIT), changed its official name to Investors Trust Assurance SPC in order to align its brand with its global offerings and as a continuation of its strategy to grow and transform the business to compete on a global scale. The name change will not interrupt the company’s business offerings or client services.

Concept Branding Group and Bule|Fusion Worldwide Create Design and Branding Global Alliance
Leading branding and design firms join forces to fully activate brands for start ups, small and medium sized businesses, retail and hospitality operators, trade groups and non profits.

Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad.

Fast Forwarding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate.